We Believe In a Better Way...

Recently, we received a generous referral from a friend and fellow construction industry professional.

The homeowner communicated exactly what they wanted for their new flooring. Style (high fashion), comfort (very comfortable), durability (very durable), and budget (conservative). ​

As in many situations, not just flooring. We could EASILY accommodate 3 out of 4. Obviously budget is the one constraint here, it can certainly be attained with relinquishing one of the other 4 criteria. We are honest. We won’t lie to get the sale. Here’s what happens when trusted professionals lie to get the sale:

1. The product does not hold up to the needs of the consumer 
2. Consumer is upset (after all they were told they could have 4 out of 4 from their request.)
3. The business that lied lost that customer and any potential repeat or referred business
4. The business that lied damaged their relationship with their friend/referral partner
5. What is the consumer supposed to do now? If hindsight truly is 20/20, most people would have preferred to get it done right the first time.
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 The point here IS NOT to belittle anyone's budget. There is a threshold to what 99% of the world can afford and we are no different. “When it comes to flooring, we believe in a better way.” That starts with the truth.